VSCO girls face criticism as they combine consumerism with culture


Suzette isn’t a fan of the VSCO girl aesthetic.

Ashley Cuadra, Reporter

MULTIPLE trends took over social media this summer, such as the Tik Tok app or the “VSCO girls” stereotype. “VSCO girls” describes girls who like scrunchies, hydroflasks, and catch phrases. VSCO girls originally came from the app VSCO that is largely known for its filters for pictures.

“I think this trend started on social media as a joke and the trend was taken a little too far. Not only are VSCO girls a thing, but so are E-boys and E-girls,” Abby Brisset (10) said. Brisset thinks that this trend is understandable because the aesthetic of the clothing is nice. She also feels that this trend is dumb since the popular saying “sksksk” can get annoying.

The most popular term for those who are on VSCO is VSCO girls. VSCO girls normally wear an oversized top with scrunchies, have a sticker-covered Hydroflask, have a shell necklace, and wear homemade friendship bracelets. 

“It’s like a 2000’s tumblr girl just updated and in 2019,” Aydee Aldaba (9) said. VSCO girls are said to have a beachy aesthetic with natural makeup and wavy hair. These girls seem to have a specific fashion style that is laid back and resembles a surfer girl. I suppose that the trend is the most popular in states that have an ocean because they seem to have the norm of going to the beach.

According to Teen Vogue, to follow the VSCO girl trend, you need scrunchies, a puka shell necklace, a tube top or oversized shirt, a Kanken backpack, airpods, an iPhone, Birkenstocks or Vans, a Hydroflasksk, a metal straw, and short shorts.

It has been said by Lancers around school that VSCO girls are like surfer girls, that they both have very similar styles. Though, here at Granger, VSCO girls aren’t exactly a common style, only some of the accessories are, such as scrunchies and Hydroflasks.

“VSCO is such a trend because Emma Chamberlain has the aesthetic of it and people liked that,” Whitney Remington (9) said. Remington also understands that parts of the trend are likeable, such Hydroflasks because they are good water bottles and scrunchies because they are cute and better on the hair. 

VSCO girls also seem to be environmentally friendly by using metal straws in order to “save the turtles.” They use catch phrases such as “and I oop-” and “sksksk” a lot. Many people seem to find these phrases annoying and dumb.

Suzette Alayo (9) thinks that the VSCO trend is unnecessary. “I guess it was funny to people at first, but it’s pretty stupid,” Alayo said. She feels that VSCO girls got their inspiration from fashion and social media.

Social media has given them the stereotype of being annoying, especially on Tik Tok. Most videos making fun of them consist of them being loud, dropping their hydroflasks, and saying “and I oop,” which people dislike. 

“VSCO is relatable, so that’s why it’s become such a big thing,” explained Aldaba. Aldaba thinks that VSCO girls have been portrayed as someone who is annoying, and therefore no one wants to be a VSCO girl. 

Lia Francom (9) finds this trend to be questionable. “I don’t really know why it’s so popular, it came from an app about filters,” Francom said. VSCO has no actual aesthetic to it and is a popular app for teens to use, but now is even more popular because of VSCO girls.